Oswego Tea
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Celestial Seasonings is rolling out a full line of single-ingredient and blended herbal supplements. There are currently 17 items in the line, eight in the single-ingredient segment and nine blends, and Ryan promises that the company will be introducing additional products shortly.

“The blended products really add to the aura of the line,” he remarks. “The Echinacea Cold Season item, for example, contains not just echinacea but also zinc and vitamin C. It’s the blend of ingredients that gives the products the full range of effectiveness. When zinc and vitamin C are added to the echinacea, the resulting combination is much more potent.”

The manufacturer is backing the launch with a tremendous marketing budget, including about $24 million in media support and